EA SPORTS Brings Beckham, Zidane and Zlatan Together for the First Time in One Program

EA SPORTS has announced one of the most striking digital content projects in football in recent years. The company is preparing to bring together three legendary names who left their mark on football history — David Beckham, Zinédine Zidane and Zlatan Ibrahimović — for the first time in the special production EA SPORTS Presents: Icons of Football.

Set to air on July 18 via EA SPORTS’ official YouTube channel and Spotify, the program aims to go beyond the classic interview format and deliver an intimate conversation about football’s past, present and future. Hosted by sports presenter Alex Aljoe, the show is described as creating a natural, unscripted atmosphere rather than following a set script.

The Shared Story of Three Different Generations

David Beckham, Zinédine Zidane and Zlatan Ibrahimović are regarded as some of the most important figures in sports history, not only for the trophies they won but also for their impact on football culture.

Beckham, who became one of the most recognisable footballers in the world through his spells at Manchester United and Real Madrid, was also one of the key figures in football’s global marketing boom, in addition to his on-pitch success. Zidane, meanwhile, is considered one of the greatest midfielders in football history thanks to his technical ability, football intelligence and the World Cup he won with the France national team.

As for Zlatan Ibrahimović, his career spanning nearly 25 years saw him play for many of Europe’s biggest clubs, while his presence on the pitch and his unmistakable personality made him one of the most iconic names in football.

EA SPORTS’ new program will bring these three figures together at the same table for the first time, offering the chance to hear the key turning points in their careers in their own words.

Football’s Past and Future Will Be Discussed

The program will not be limited to nostalgic memories. According to information shared by EA SPORTS, Beckham, Zidane and Ibrahimović will also discuss the transformation football has gone through over the past 30 years, technology’s impact on the game, the next generation of footballers and the changes the sport may face in the future.

Thanks to the different eras in which the three legends built their careers, the conversation is expected to go beyond the pitch and explore football’s cultural and economic evolution as well. In that sense, Icons of Football is positioned as a broader piece of content that stands apart from traditional sports interviews.

Recorded at a Special Event in New York

The program was filmed as part of EA SPORTS’ House of Football with Sports Illustrated event held in New York. The event brought together footballers, content creators, major figures from the sports world and the global football community under one roof.

With House of Football, the company aims to emphasise that football is not only a sport, but also a global force that unites millions of people through a shared culture. Icons of Football stands out as one of the event’s most notable pieces of content.

EA SPORTS Is Increasing Its Investment in Content

In recent years, EA SPORTS has tried to move beyond being a brand that only develops football games. Since the launch of the EA SPORTS FC brand, documentaries, digital broadcasts and special events focused on football culture have become an important part of the company’s marketing strategy.

Icons of Football is seen as a continuation of that strategy. Because it brings together three stars who defined different eras of football on the same platform, the program is expected to draw strong interest from both football fans and the EA SPORTS FC player community.

The program will be available to watch for free on YouTube and Spotify starting July 18.